How many audiences and segments are available?

The consumer insights and audiences explorer covers thousands of segments and reflects a small sample of Start.io’s audiences. Looking for a specific audience but couldn’t find it? Have questions about the presented insights? Contact Start.io in the chat form below for more information.

What does demographic targeting mean?

Demographic targeting means segmentation according to age, gender, education, and income level. These segments can be effectively activated for advertising campaigns.

Why are consumer insights important?

Data-driven decisions are key for today’s strategy and marketing. Having a clear understanding of your audiences based on consumer insights ensures you’re headed in the right direction for efficient and scalable growth.

What types of business challenges can benefit from consumer insights?

Consumer insights can address business questions such as the size of segments, audience characteristics, optional demographics and attributes, and much more. Measuring your total addressable market, understanding the attributes of your audiences, and exploring strategic markets are some of the business objectives that can benefit from those insights.

How can demographics be used to analyze an audience?

Analyzing an audience can be done according to numerous factors. The easiest way to start the process is by defining demographics targeting. Age, gender, and similar attributes help in narrowing down your segments quickly and effectively.

When browsing the Explorer, what other data will be presented?

The Explorer includes a variety of data sets, including gender, age, cellular carrier information, income level, and more. The presented insights are according to the available and applicable information - provided by Start.io’s AI Audience Platform.

Need help with activating an audience or can't find what you were looking for?

Marketers can use the Explorer to access thousands of insights, gain a deeper understanding of their segments, and activate those instantly on a variety of media exchanges (DSPs - demand-side platforms). Still didn’t find what you’re looking for? worry not! We got your back :) Contact Start.io at the chat form below for more information.

Omnichannel Ad Specs Guide - Start.io - A Sell-side Omnichannel Advertising Platform

Native Stream

Deliverables

Ad components	File type	Dimensions	Max file size
Ad Title (Headline)	Text	Up to 50 characters (includes spaces)	—
Ad Description	Text	Up to 150 characters (includes spaces)	—
Advertiser Name	Text	Up to 35 characters (includes spaces)	—
Click-Through/Landing Page URL	Text	Up to 2048 characters (includes spaces)	—
Display URL (e.g. www.yahoo.com)	Text	Up to 35 characters (includes spaces)	—
Creative/Large Image	JPG or PNG	1200 x 627 (1.91:1 aspect ratio)	2 MB
Mobile Web/Basic Image	JPG or PNG	627 x 627 (1:1 aspect ratio)	2 MB
Mobile Image/Advertiser Logo (Logo Recommended)*	JPG or PNG	200 x 200 (1:1 aspect ratio)	2 MB
Call-to-Action	Text	Default is "Learn More" - see Technical Capabilities section for more options	—

320x480 Mobile Interscroller

Deliverables

Ad components	File type	Dimensions	Max file size
Initial File Load	HTML, CSS, JS, JPG, PNG, SVG	320 x 480	300 KB
Host-Initiated Subload	HTML, CSS, JS, JPG, PNG, SVG	320 x 480	600 KB
Host-Initiated Video	MP4 and WebM	1080 x 1920 or 720x1280 (9:16 or 16:9 aspect ratio)	1.1 MB
User-Initiated File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	320 x 480	2.2 MB
Backup/Static Image	JPG or PNG	320 x 480	300 KB

300x600 Half Page

Deliverables

Ad components	File type	Dimensions	Max file size
Initial File Load	HTML, CSS, JS, JPG, PNG, SVG	300 x 600	200 KB
Host-Initiated Subload	HTML, CSS, JS, JPG, PNG, SVG	300 x 600	400 KB
Host-Initiated Video	MP4 and WebM	300 x 600	1.1 MB
User-Initiated File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	300 x 600	2.2 MB
Expandable File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	600 x 600	2.2 MB
Backup/Static Image	JPG or PNG	300 x 600	200 KB

728x90 Leaderboard

Deliverables

Ad components	File type	Dimensions	Max file size
Initial File Load	HTML, CSS, JS, JPG, PNG, SVG	728 x 90	150 KB
Host-Initiated Subload	HTML, CSS, JS, JPG, PNG, SVG	728 x 90	300 KB
Host-Initiated Video	MP4 and WebM	728 x 90	1.1 MB
User-Initiated File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	728 x 90	2.2 MB
Expandable File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	728 x 500	2.2 MB
Backup/Static Image	JPG or PNG	728 x 90	150 KB

160x600 Skyscraper

Deliverables

Ad components	File type	Dimensions	Max file size
Initial File Load	HTML, CSS, JS, JPG, PNG, SVG	160 x 600	150 KB
Host-Initiated Subload	HTML, CSS, JS, JPG, PNG, SVG	160 x 600	300 KB
Host-Initiated Video	MP4 and WebM	160 x 600	1.1 MB
User-Initiated File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	160 x 600	2.2 MB
Expandable File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	600 x 600	2.2 MB
Backup/Static Image	JPG or PNG	160 x 600	150 KB

300x50 Mobile Banner

Deliverables

Ad components	File type	Dimensions	Max file size
Initial File Load	HTML, CSS, JS, JPG, PNG, SVG	600 x 100	50 KB
Host-Initiated Subload	HTML, CSS, JS, JPG, PNG, SVG	600 x 100	100 KB
Host-Initiated Video	MP4 and WebM	600 x 100	1.1 MB
User-Initiated File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	600 x 100	2.2 MB
Expandable File Load - Portrait	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	640 x 1136	2.2 MB
Expandable File Load - Landscape	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	600 x 100	50 KB
Backup/Static Image	JPG or PNG	320 x 50	150 KB

320x50 Mobile Banner

Deliverables

Ad components	File type	Dimensions	Max file size
Initial File Load	HTML, CSS, JS, JPG, PNG, SVG	320 x 50	50 KB
Host-Initiated Subload	HTML, CSS, JS, JPG, PNG, SVG	320 x 50	100 KB
Host-Initiated Video	MP4 and WebM	320 x 50	1.1 MB
User-Initiated File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	320 x 50	2.2 MB
Expandable File Load - Portrait	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	320 x 568	2.2 MB
Backup/Static Image	JPG or PNG	320 x 50	150 KB

300x250 Medium Rectangle (Mobile)

Deliverables

Ad components	File type	Dimensions	Max file size
Initial File Load	HTML, CSS, JS, JPG, PNG, SVG	300 x 250	150 KB
Host-Initiated Subload	HTML, CSS, JS, JPG, PNG, SVG	300 x 250	300 KB
Host-Initiated Video	MP4 and WebM	300 x 250	1.1 MB
User-Initiated File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	300 x 250	2.2 MB
Expandable File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	640 x 1136	2.2 MB
Backup/Static Image	JPG or PNG	300 x 250	150 KB

300x250 Medium Rectangle (Desktop)

Deliverables

Ad components	File type	Dimensions	Max file size
Initial File Load	HTML, CSS, JS, JPG, PNG, SVG	300 x 250	150 KB
Host-Initiated Subload	HTML, CSS, JS, JPG, PNG, SVG	300 x 250	300 KB
Host-Initiated Video	MP4 and WebM	300 x 250	1.1 MB
User-Initiated File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	300 x 250	2.2 MB
Expandable File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	700 x 500	2.2 MB
Backup/Static Image	JPG or PNG	300 x 250	150 KB

970x250 billboard

Deliverables

Ad components	File type	Dimensions	Max file size
Initial File Load	HTML, CSS, JS, JPG, PNG, SVG	970 x 250	250 KB
Host-Initiated Subload	HTML, CSS, JS, JPG, PNG, SVG	970 x 250	500 KB
Host-Initiated Video	MP4 and WebM	970 x 250	1.1 MB
User-Initiated File Load	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	970 x 250	2.2 MB
Expandable File Load*	HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM	970 x 500	2.2 MB
Backup/Static Image	JPG or PNG	970 x 250	250 KB

Mid-roll

Deliverables

Ad components	File type	Dimensions	Max file size
Host-Initiated Video, 1st party served (to be transcoded by us)	MP4	1920 x 1080 / 60p	500 MB

Pre-roll Skippable

Deliverables

Ad components	File type	Dimensions	Max file size
Initial File Load	MP4 and WebM, HLS or VPAID	960 x 540	300 MB
Host-Initiated Subload	MP4 and WebM, HLS or VPAID	960 x 540	600 KB
Host-Initiated Video, 1st party served (to be transcoded by us)	MP4 and WebM, HLS or VPAID	960 x 540	300 MB
Host-Initiated Video, 3rd party served	MP4 and WebM, HLS or VPAID	960 x 540	5 MB
User-Initiated File Load	MP4 and WebM, HLS or VPAID	960 x 540	5 MB
Expandable File Load	MP4 and WebM, HLS or VPAID	960 x 540	5 MB

Pre-Roll Mobile

Deliverables

Ad components	File type	Dimensions	Max file size
Host-Initiated Video, 1st party served (to be transcoded by us)	MP4 and MOV	1920 x 1080 or 960x540	300 MB
Host-Initiated Video, 3rd party served	MP4 and WebM	1920 x 1080 or 960x540	5 MB

Pre-Roll Desktop

Deliverables

Ad components	File type	Dimensions	Max file size
Host-Initiated Video, 1st party served (to be transcoded by us)	MP4 and MOV	1920 x 1080 or 960x540	300 MB
Host-Initiated Video, 3rd party served	MP4 and WebM	1920 x 1080 or 960x540	5 MB
Companion Banner 1 (optional)	PNG, JPG, VAST or MP4*	300 x 250	40 KB
Companion Banner 2 (optional)	PNG, JPG, VAST or MP4*	300 x 600	40 KB

Pre-Roll Bumper

Deliverables

Ad components	File type	Dimensions	Max file size
Host-Initiated Video	MP4 and WebM	960 x 540	5 MB

Connected TV (CTV)

Deliverables

Ad components	File type	Dimensions	Max file size
Video	MOV, MP4	1920 x 1080 1920 x 1080/1280 x 720 (16:9) OR 1440 x 1080 (4:3); 4:2:2 color space	300 MB

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Omnichannel Ad Specs Guide

Native

Display

Video

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