Zedge is a publicly traded software company (NYSE: ZDGE) that makes AI-powered utilities that help people create content, engage in friendly competitions with other people with that content, and monetize content with marketplaces.
Roughly two-thirds of annual revenue at Zedge comes from digital advertising, so building and maintaining a high-performing advertising practice is a top priority at the company. Zedge wanted to work with Start.io to improve the performance of native advertising on the Zedge Wallpapers & Ringtones mobile app, because native ads can feel more seamless to the end user, resulting in a more positive customer experience.
Zedge integrated the Start.io mobile advertising SDK into the Zedge Wallpapers & Ringtones mobile app. Next, Zedge built a rigorous set of tests to measure Start.io’s capability to drive high CPMs with digital ads while maintaining a healthy fill rate. Zedge was particularly interested in testing Start.io’s native advertising capabilities.
In native ads revenue
14%Over several weeks of tests, Start.io consistently delivered high-performing digital ads and was particularly strong with native advertising.
Senior Director of Analytics and Ad Operations