If you’re finding yourself single this Valentine’s Day, you’re not alone: Roughly 9 percent of Americans are walking around with at least one dating app installed on their phone, according to a new data analysis from Start.io.
For this analysis, we studied an anonymized sample of 12.2 million Americans with Android phones and found that a little over 1 million people in the sample had at least 1 dating app installed. Note: This analysis only studied download data and did not study open rates or session length.
Most people have just one dating app installed, and chances are, that app is Tinder. Here is a chart of how many dating apps people have installed, on average:
It’s estimated that there are more than 1,500 dating apps in use today, by more than 300 million people worldwide. In the United States, 85 percent of the mobile dating market is owned by just 6 apps: Tinder, Plenty of Fish, Bumble, Badoo, Hinge, and Grindr.
Several hundred dating apps make up the remaining market share, according to Start.io’s analysis. Note: To estimate approximate market share, we studied an anonymized sample of 934,000 dating app downloads in the United States across 50 states.
In our analysis, we focused on 19 leading dating apps—a list we compiled by analyzing the 10 most-downloaded dating apps in each state.
Who uses dating apps?
Not surprisingly, dating apps are most popular with people aged 25- to 34. People who use dating apps are twice as likely to enjoy consuming sports content than the average American consumer. They also have a lower income than the average American, and are more likely to use transportation apps, such as public transit apps, ridesharing apps, and flight booking apps.
Dating apps are downloaded more often by men than women. In our data sample, we found that 62 percent of all dating app downloads came from men, while 38 percent came from women.
About us
Start.io is an omnichannel advertising platform that delivers more than 300 million ads per day. More than 500,000 mobile apps have installed the Start.io advertising SDK. We process billions of first-party data points each day, which we use to build consumer insights and audience segments for our brand partners.
Click here to activate the Start.io audience segment Dating App Users in the United States.
