Several years ago, the online advertising industry adopted new standards around flexible advertising, which allows an ad’s dimensions to change slightly, depending on the size of the screen that the ad is being displayed on.
Start.io is taking this concept one step further with generative native ads for mobile app developers. With generative native ads on Start.io, mobile app developers simply pick the spot they want to place an ad—no matter the dimensions—and Start.io will fit a native ad into that spot.
Going beyond standard ad formats
For example, you might want to create an ad unit that lives inside your app’s drop-down menu. This has traditionally been hard to do well. Developers would need to look at the existing industry standard ad formats and if there wasn’t an existing format that was roughly the right size, the ad wouldn’t work.
With generative native ads, Start.io does all the heavy lifting on the back end—developers simply pick where they want to place an ad, and Start.io’s mobile advertising SDK dynamically fits a native ad into that unconventional ad space.
Now, mobile app developers have the freedom to place ads where they see fit—thin rectangles, oddly-sized squares, and other shapes. If you can define the ad’s dimensions, Start.io’s generative native advertising feature will do its best to fit a native ad there.
Why native ads?
Native ads contain a headline, text preview, photo, and a URL, and typically link out to sponsored content. These individual elements are naturally flexible, and Start.io’s generative native advertising can dynamically arrange these elements to fit virtually any shape.
App developers benefit by having more control over where they display ads inside their apps, and advertisers benefit by reaching a wider audience through Start.io.
If you’re a mobile app developer and want to access Start.io’s generative ads, download the Start.io mobile advertising SDK now. If you’re an advertiser who is interested in generative ads, contact us to learn more.
