January 1 is not just a time for partying and celebrations.
It’s also the season for New Year’s resolutions.
Most people want to start the year with renewed goals. They are fired up and ready to commit to a healthier and more meaningful life. How many people actually stick to their resolve? That’s another story.
Despite good intentions, maintaining New Year’s resolutions in the long term is hard. In fact, just 46% of people are successful in keeping their New Year goals.
But you know how the saying goes – if at first you don’t succeed, try, try again! Just because last year’s resolutions didn’t make it, that’s no reason not to try this year.
One of the keys to succeeding in New Year’s resolutions is making them realistic and achievable. Instead of aiming for a marathon, start with a half-marathon.
Here are some of the most common resolutions that people make, together with some relevant data from Start.io to inspire your 2023 New Year campaigns:
1. Exercise more
This is always at the top of the list of most popular resolutions. After all, everyone knows that exercise is incredibly healthy both physically and emotionally. Unless you are already running marathons, there is always room to increase the amount of exercise you do, and reap the healthy benefits. Younger people are often very into sports. Start.io audience data shows that 49% of the people who are basketball fans are between the ages of 18-34. Even so, exercise is beneficial for every age group, so go on – give it a go!
2. Lose weight
If slimming down is on your New Year resolution list, you are not alone: 45% of people worldwide are currently trying to lose weight. Most people think that in order to lose weight, you need to constantly exercise, but that is not exactly true. Research shows that weight loss is impacted about 80% by what you eat, and just 20% by your physical activity. So this year, focus more on what you eat and how much, rather than how many steps you’ve done, and you may do better with this particular resolution!
3. Quit smoking
According to a US based study, most smokers want to quit their habit. That puts “quitting smoking” as a classic New Year’s resolution that tops the most popular list, year after year. There are so many benefits to stopping smoking, but for many, it is easier said than done. A worthy resolution! If you want to target a mobile audience who are interested in quitting smoking, check out the new audience segment available at Start.io.
4. Save money
Did you know? 33% of people who enjoy shopping at big box stores are from the low-income segment. On the one hand, if money’s tight, it’s better to keep shopping to a minimum and save. On the other hand, big box stores offer good value for money. Either way, this year, no matter what your financial situation, make a resolution to improve and save.
5. Spend more time with family and friends
There’s nothing more important than quality time with those you love. Everyone gathers for celebrations during the New Year holiday period, as many as 28% of people in the 25-34 age group. However, there’s plenty of time throughout the year to connect with family and friends – don’t wait for the holidays to spend time with the people who mean the most. Make it a New Year resolution to spend more time with family and friends, all year round.
6. Travel more
Travel is one of the most popular pastimes, and the pandemic restrictions only made travel more attractive. Indeed, a survey in 2021 showed that nearly 80% of consumers wanted to travel once restrictions were lifted. Now that the world is fully open again, people everywhere are setting resolutions to travel more and cross off destinations on their bucket list. Check out all the audience data about Travelers in the US from Start.io.
7. Learn a new skill or hobby
Whether it’s learning a musical instrument, taking up painting, cooking or photography, developing a new hobby is one of life’s greatest pleasures. You don’t need to be a Monet, Mozart or Michelin chef to experience the satisfaction of a new skill or passion. Make 2023 the year that you finally work on that hobby you always dreamed about.
8. Read more
Did you know? Between 500,000 and 1 million new books are published every year. That’s a whole lot of reading to get through! Pick 10 titles that you’ve always wanted to explore, and make them your reading list for 2023. It’s relaxing, intellectually stimulating and emotionally gratifying – what more could you ask for?
Want to inspire your mobile audience with their New Year’s resolutions? Check out MAIA, where you can access hundreds of user segments, activate your audiences – and reach millions of active consumers via mobile campaigns.
