Start.io this week significantly expanded its available audience segments, giving brands the ability to market to people based on their company size, industry, job title, seniority, and job classification, and by the types of household products they’ve bought recently.
If you’re a media buyer, explore and activate these new audience segments on DV360, The Trade Desk, Yahoo DSP, and other DSPs, or directly in the Start.io platform.
Let’s take a closer look at these new audience segments, starting with B2B.
B2B audience segmentation
B2B marketers are constantly looking for ways to sell products and services to buyers inside target companies. Start.io now offers several hundred audience segments, based on a company’s size, estimated annual revenue, and the company’s industry.
For example, imagine the marketing team at a SaaS software company wants to sell their enterprise-grade reputation management platform to very large companies, across all sectors. Start.io offers B2B audience segments based on a company’s estimated annual revenue, allowing that marketing team to target people who work for companies with $1B+ in sales each year.
Start.io also offers B2B audience segmentation based on a person’s department, job title, and seniority level. This allows for incredible granularity in B2B audience targeting.
For example, a media buyer can now target HR (department) managers and above (title and seniority level) who work at small (company size) aviation companies (industry). This can be useful for B2B companies that make niche products for specific industries.
CPG audience segmentation
Start.io also introduced audience segments based on the consumer packaged goods (CPG) that people have recently bought.
Consumer packaged goods are regular household items that the average person buys several times per year, like toilet paper, potato chips, batteries, cosmetics, and the like. Most of the items found inside a grocery store are CPG.
Americans collectively spend billions of dollars each year on consumer packaged goods. In 2023, the average American told the U.S. Bureau of Labor Statistics they spent:
- $9,985 per year on food
- $2,041 on clothing
- $950 per year on personal care products
- $637 per year on alcoholic beverages
- $370 per year on cigarettes and other smoking products
For brands that operate in the ultra-competitive CPG vertical, it can be useful to market to people who have purchased a product like yours recently.
Start.io offers several hundred CPG categories, allowing media buyers to target ads to people who have bought products in that category within the last 90 days. For example, a snack brand might buy ads that target everyone who’s recently bought cookies.
If you’re looking for even more granularity, Start.io now offers more than 600 audience segments based on people who have purchased specific branded products.
Explore Start.io’s expanded library of audience segments on DV360, The Trade Desk, Yahoo DSP, and other platforms, or directly on Start.io’s advertising platform. Contact us to explore how to take your campaign to the next level.
