Start.io audiences
Users Booking Travel Through OTAs
in Massachusetts
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Massachusetts, 42% of Users Booking Travel Through OTAs are in the 25-34 age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Massachusetts
Age
55 years and above 12.3%
45-54 years 2.9%
35-44 years 7.1%
25-34 years 42%
18-24 years 35.8%
Gender
Male (63.8%)
Female (36.2%)
Household income
Less than $25,000 30%
$25,000 to $39,999 9.6%
$40,000 to $59,999 16.5%
$60,000 to $74,999 6.8%
$75,000 to $99,999 12.1%
$100,000 to $149,999 24.9%
$150,000 and above %
Top devices
01 Samsung Galaxy S9
03 Samsung Galaxy Note9
04 Samsung Galaxy S9+
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Aeroballoon
02 Clover Food Lab
03 Park Street MBTA Station Green & Red Line
04 Logan International Airport Boston
05 Hale Park
Updated: 11-2024