Start.io audiences
Users Booking Travel Through OTAs
in Australia
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Australia, 38.4% of Users Booking Travel Through OTAs are in the 25-34 age group. Explore more characteristics of these users in the charts below.
Country
Australia
Population
25,203,198
Area
7,633,565 sq km
INSIGHTS ON Users Booking Travel Through OTAs in Australia
Age
55 years and above 26.2%
45-54 years 4.4%
35-44 years 9.4%
25-34 years 38.4%
18-24 years 21.6%
Gender
Male (70.9%)
Female (29.1%)
Top devices
01 Samsung Galaxy S10
02 Samsung Galaxy S9
03 Samsung Galaxy S9+
04 Samsung Galaxy S8
05 Samsung Galaxy S10+
Leading carriers
01 Telstra
02 Optus
03 Vodafone
Updated: 11-2024