Start.io audiences
Buy Now, Pay Later Users
in Massachusetts
overview
Active users of buy now, pay later (BNPL) digital payment services might be looking for better ways to finance their purchase or may not qualify for traditional credit cards. Based on mobile apps and various device data signals, the top mobile device for buy now, pay later users in Massachusetts is Samsung Galaxy S9.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Buy Now, Pay Later Users in Massachusetts
Age
55 years and above 8.4%
45-54 years 3%
35-44 years 7.4%
25-34 years 38.8%
18-24 years 42.4%
Gender
Male (59.9%)
Female (40.1%)
Household income
Less than $25,000 30%
$25,000 to $39,999 10.2%
$40,000 to $59,999 15.8%
$60,000 to $74,999 6.8%
$75,000 to $99,999 12.3%
$100,000 to $149,999 24.9%
$150,000 and above %
Top devices
01 Samsung Galaxy S9
02 Samsung Galaxy Note9
03 Samsung Galaxy S10+
05 Samsung Galaxy S9+
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Aeroballoon
02 Clover Food Lab
03 Park Street MBTA Station Green & Red Line
04 Hale Park
05 Logan International Airport Boston
Updated: 11-2024