If you’re a large publisher, there can be significant benefits to building a direct relationship with Start.io for mobile app monetization.
The Singapore-based software developer Guru Network found that it was able to generate 3x higher ad revenue from Start.io by building a direct relationship with us for premium ad supply. Let’s explore how.
Guru Network was founded in 2015 and makes more than two dozen popular puzzle games for Android and iOS, such as Jigsaw Puzzles, Sudoku Puzzle, the Find Difference series, and Find it Out, among other leading titles. Collectively, their games have been downloaded by tens of millions of people worldwide.
In late 2022, Start.io began placing ads on Guru Network apps through its integration with an industry-leading programmatic advertising platform, which connects many publishers with many ad platforms. Seeing the volume of ads that Guru Network was requesting, we proactively reached out to explore building a direct relationship with Start.io, giving them access to premium demand and dedicated account management.
Together, Start.io and Guru Network built a head-to-head test of ad performance between the programmatic advertising platform and a direct relationship, comparing how much revenue Start.io could generate for the company through both solutions.
The test was a success, with Start.io generating nearly 65 percent more revenue over a three-month period for Guru Network with its direct integration, compared to its own performance through the programmatic advertising platform.
“Start.io has been a great monetization partner,” said Hao Li, Monetization Lead at Guru Network. “The team has really worked hard to deliver the highest quality ads possible. We’re looking forward to a long and successful partnership.”
Download the full case study, and reach out to explore whether building a direct relationship with Start.io can help your business grow.
