Ad agencies that buy access to Start.io’s data on LiveRamp often ask us: What are your most popular audience segments on the platform?
We get this question so often that we decided to publish the list on our blog, in hopes that it helps media buyers like you plan your next ad campaign.
A quick note about our data, and what makes it unique. Start.io’s mobile advertising SDK is installed on more than 500,000 active mobile apps and delivers billions of digital ads per day across every major distribution channel.
Our scale gives us a unique view into first-party mobile data signals, such as consumer location, device type, physical points of interest, mobile app preferences, preferred language, and more.
What’s available on LiveRamp
We currently offer more than 500 distinct audience segments on LiveRamp, and integrating our data into your next ad campaign is a snap: Choose the segments you’re interested in, and they’ll automatically match with LiveRamp’s RampID system.
Start.io’s data is particularly strong when building CTV ad campaigns with RampID. Now, advertisers can improve their first-party data with Start.io audience segmentation, to deliver CTV ads to households based on location, household income, shopping habits, and other relevant signals.
Why advertisers choose Start.io
Our agency partners choose Start.io because our unique data leads to strong campaign outcomes. In the last month alone, advertisers who used Start.io data as part of their CTV campaigns experienced a 98 percent video completion rate, according to ad performance measurement tools.
Here are Start.io’s 10 most popular audience segments on LiveRamp from the past year, excluding broad categories, such as age:
- #10: People interested in automotive repair and oil changes
- #9: People interested in news and current events
- #8: People who earn between $75,000 and $100,000 per year
- #7: People who shop for beauty and fashion products
- #6: Travelers interested in Mexico
- #5: People interested in insurance and financial planning
- #4: Fitness enthusiasts
- #3: TikTok users in the U.S.
- #2: Low-income Americans
- #1: Music lovers globally
If you’re building audiences on LiveRamp, try Start.io’s segments for yourself. We have deep expertise in audience segments around retail, consumer packaged goods, travel, finance, and others. Contact us to learn more about our existing segments, or if you’d like help building a custom audience segment.
